Strategic expansion Target healthcare organizations integrating EHR to EDC systems, such as Hadassah Medical Organization, to accelerate adoption and expand enterprise deals in regional research networks.

Clinical data efficiency Position Yonalink as a solution that reduces staff burnout and manual data capture by streaming real-time EHR to EDC data, enabling upsell to sites pursuing faster trial throughput and error reduction.

AI driven value Leverage AI-driven CRF mapping capabilities to differentiate from competitors and pursue deals with CROs and sponsors emphasizing data quality, standardization, and faster query resolution.

Financial momentum Highlight recent $6M funding and growing revenue to support expanded deployments, offering tiered pricing or pilot programs for mid-market research centers seeking scalable EHR-to-EDC integration.

Public relations pull Use the Hadassah engagement and press coverage to build credibility in procurement conversations, targeting other large academic medical centers and health systems with similar research programs.