Insights

Expanding Market Reach Yostar Games has demonstrated strong growth in the global ACG market by successfully releasing popular titles such as Azur Lane in Japan and then expanding to worldwide audiences. This indicates a substantial opportunity to collaborate on localized marketing campaigns or distribution partnerships in emerging markets to further accelerate their international footprint.

Strategic Collaborations The company's active partnerships with industry leaders like Koei Tecmo and Movablead showcase their openness to joint ventures that enhance monetization and brand visibility. Business development efforts could focus on proposing tailored collaboration opportunities, such as co-branded events or multimedia integrations, to drive mutual revenue growth.

Interest in New Titles Yostar is continuously investing in new game development and updates, exemplified by recent releases and trailers like Stella Sora and seasonal events in Azur Lane. There is potential to offer supplementary services, technology solutions, or content distribution channels that support their upcoming projects and keep their offerings fresh and engaging.

Strong Industry Position As a top publisher, developer, and investor in the ACG sector with a revenue range of $100M to $250M, Yostar has a robust financial health and market position that can be leveraged through high-value deals involving technology upgrades, analytics tools, or exclusive content licensing to maximize their competitive edge.

Focus on Monetization Given their strategic partnerships and recent multi-region campaigns, there is a clear prioritization of monetization and market penetration. Sales efforts could focus on offering innovative advertising solutions, player engagement tools, or monetization platforms designed to enhance user retention and revenue streams across their titles and new releases.

Yostar Games Tech Stack

Yostar Games uses 8 technology products and services including Figma, Swiper, fullPage.js, and more. Explore Yostar Games's tech stack below.

  • Figma
    Design
  • Swiper
    Javascript Libraries
  • fullPage.js
    Javascript Libraries
  • C#
    Programming Languages
  • Lua
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Animate.css
    UI Frameworks
  • Google Analytics
    Web Analytics

Media & News

Yostar Games's Email Address Formats

Yostar Games uses at least 2 format(s):
Yostar Games Email FormatsExamplePercentage
First.Last@yostar.co.jpJohn.Doe@yostar.co.jp
75%
Last.First@yostar.co.jpDoe.John@yostar.co.jp
25%
LastF@yo-star.comDoeJ@yo-star.com
50%
First.Last@yo-star.comJohn.Doe@yo-star.com
50%

Frequently Asked Questions

Where is Yostar Games's headquarters located?

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Yostar Games's main headquarters is located at 700号 宜山路 Shanghai, Shanghai 1502 China. The company has employees across 3 continents, including AsiaNorth AmericaEurope.

What is Yostar Games's official website and social media links?

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Yostar Games's official website is yo-star.com and has social profiles on LinkedInCrunchbase.

What is Yostar Games's NAICS code?

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Yostar Games's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Yostar Games have currently?

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As of May 2026, Yostar Games has approximately 125 employees across 3 continents, including AsiaNorth AmericaEurope. Key team members include Group Ceo: 姚.Director Of Ceo Office: D. M.Director Of Products: G. Z.. Explore Yostar Games's employee directory with LeadIQ.

What industry does Yostar Games belong to?

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Yostar Games operates in the Technology, Information and Internet industry.

What technology does Yostar Games use?

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Yostar Games's tech stack includes FigmaSwiperfullPage.jsC#LuaGoogle Tag ManagerAnimate.cssGoogle Analytics.

What is Yostar Games's email format?

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Yostar Games's email format typically follows the pattern of First.Last@yostar.co.jp. Find more Yostar Games email formats with LeadIQ.

When was Yostar Games founded?

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Yostar Games was founded in 2014.

Yostar Games

Technology, Information and InternetShanghai, China51-200 Employees

Yostar Games is a mid-sized internet game company founded in 2014 with bases in Shanghai, China and Tokyo, Japan. It focuses on developing, globally distributing, IP managing, and investing in online games, with a particular emphasis on ACG content. Notable activities include publishing Azur Lane, which released in Japan in 2017 and worldwide in 2018, and developing Nono From Another World in China, as well as collaborating with Hypergryph on Arknights. 

It serves fans of anime, comics, and games by providing online titles and IP management across markets. Based in Shanghai and Tokyo, it operates within the technology and internet sector and aims to expand its presence in mature ACG markets. A recent development in 2026 is the launch of the Alliance Before the Hagiobull event for Azur Lane, illustrating ongoing live-service activity.

Section iconCompany Overview

Headquarters
700号 宜山路 Shanghai, Shanghai 1502 China
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Yostar Games's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Yostar Games's revenue is estimated to be in the range of $100M$250M

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