Cross-cultural focus Ys and Partners specializes in connecting Japanese and American markets, presenting a sales opportunity to offer cross-border marketing services, localized campaigns, and bilingual content strategies to firms targeting US-Japan expansion.

Mid-market upside With 11-50 employees and revenue between 50M and 100M, the firm sits in the mid-market segment, offering scalable integrated marketing solutions to mid-sized brands seeking improved global reach and measurable ROI.

Full-service agility As a full-service agency covering strategy to execution, there is a sales opening to provide end-to-end campaigns, data-driven insights, and performance tracking using their existing tech stack.

Proven cross-border track Over 100 clients since 2002 and a two-country team indicate a proven capability to manage cross-cultural campaigns, suggesting expansion opportunities with brands pursuing US-Japan market entry or growth.

Tech-enabled growth Utilize their tech stack including DoubleClick Floodlight, AWS, WordPress and HubSpot to offer integrated digital measurement, marketing automation, and scalable digital experiences to potential clients seeking modern martech enablement.