Video advertising scale YuMe specializes in video and connected TV inventory with cross-screen targeting, offering advertisers access to data-driven audiences in a brand-safe environment, presenting a compelling value proposition for brands looking to scale video campaigns.

Programmatic expertise Leverage RhythmOne’s programmatic platform and YuMe’s demand supply strengths to pitch integrated end-to-end solutions that streamline buying, enable measurable outcomes, and improve efficiency for advertisers across multiple screens.

Brand safety focus Emphasize access to verified, brand-safe inventory as a differentiator in pitches, appealing to marketers prioritizing trusted environments for video and connected TV campaigns.

Strong partnerships Highlight historical collaborations with major FMCG players and government-led initiatives on food waste reduction to position YuMe as a proven collaborator for large-scale, strategic campaigns.

Growth and diversification Note product and content expansion through unique offerings such as DZNR plush line and potential IP-driven campaigns, signaling a willingness to innovate and expand reach beyond core video inventory.