Smart Building Focus Potential clients in hospitals, laboratories, schools, commercial spaces, vivariums, and pharma/ petro-chemical facilities value Zaretsky's 40 years of experience in Building Management Systems, commissioning, indoor air quality control, and HVAC testing. Leverage this to target facilities undergoing upgrades or compliance projects that require robust smart building solutions.

Operations Excellence Position Zaretsky as a one-stop provider for design professionals and building owners seeking integrated solutions. Emphasize end-to-end services from design to commissioning and ongoing air quality and airflow control to reduce project risk and accelerate timelines.

SMB to Mid-Market Growth With a headcount of 11-50 and revenue in the 10M-25M range, target mid-market opportunities where bespoke service and personalized support are valued. Highlight scalable solutions and hands-on project management as differentiators from larger firms.

Tech Enablement Showcase proficiency with a modern tech stack including NetSuite for ERP, Azure and ASP.NET for scalable software, and collaboration tools like Microsoft 365 and Teams. Offer digital project tracking, integrated commissioning data, and cloud-based QA/QC to improve efficiency and transparency for clients.

Competitive Positioning Differentiate from larger multidisciplinary firms by emphasizing specialized expertise in critical airflow, indoor air quality, and commissioning for safety-focused environments. Target agencies and owners seeking specialized, high-touch support and proven risk mitigation in regulated sectors.