Customer-Centric Offerings ZEGRO's comprehensive product range tailored to horeca entrepreneurs, including fresh, non-food, and specialty items, presents opportunities for upselling and cross-selling additional products that align with current menu trends and customer preferences.

Localized Market Presence As a well-established Rotterdam family business with short communication lines and a friendly retail atmosphere, ZEGRO is likely receptive to personalized service and regional promotions, making localized marketing campaigns particularly effective.

Digital Engagement Using a modern tech stack that includes Google Tag Manager and Hotjar indicates strong digital engagement and data-driven insights, creating avenues for targeted marketing strategies and online sales growth.

Growth Potential With a revenue under one million dollars and a relatively small scale compared to larger competitors, ZEGRO offers opportunities for sales development focused on expanding its product offerings, improving digital channels, and increasing customer loyalty in the horeca sector.

Supplementary Services Its inviting brasserie ‘Bistrozet’ and friendly service approach suggest potential for introducing value-added services such as catering supplies, event packages, or exclusive product collaborations to deepen customer relationships and drive sales.