Acquisition Opportunity Recent acquisition by FeltonBuford Partners in July 2026 signals a strategic expansion and potential integration needs. Sales teams should explore post-merger synergies, cross-sell market research services to healthcare, financial services, insurance, and consumer markets, and offer scalable insights solutions to support the combined entity.

Industry Footprint Strong presence across financial services, insurance, pharmaceuticals/healthcare, consumer products, education, and digital media with specialized segments such as Parents/Moms/Babies. There are opportunities to tailor complex mixed-method research packages for mid-market clients in these sectors, highlighting ROI from quantitative-qualitative blends.

Growth Readiness Revenue range of 10–25 million and a mid-size employee base suggests agility with potential upsell to larger engagements. Target enterprise buyers seeking flexible research solutions and end-user insights, offering scalable project scopes and ongoing advisory relationships.

Strategic Partnerships Past collaborations with Hanover Insurance and Citizens indicate openness to bespoke, partner-led research programs. Develop co-branded research offerings, pilot studies, and subscription-style insights services for insurers, financial services firms, and healthcare providers.

Tech-Enabled Edge Technology stack includes IBM SPSS, Google Cloud, WordPress, and CRM/marketing tools. Position as a data-driven partner with modern analytics capabilities, emphasize secure data handling, and propose integrated dashboards and ongoing analytics support to clients pursuing continuous market intelligence.