Security IAM Momentum Zenzero has strengthened its security and identity capabilities through Condatis partnership and Microsoft Entra alignment, signaling strong potential for IAM and zero-trust projects in mid-market accounts. Sales play: target organizations needing identity governance, secure access, and 24x7 security operations, offering IAM assessments and managed security services.

Cloud Modernization The technology stack emphasizes cloud and integration (Azure Service Bus, .NET, Windows). Sales play: upsell cloud migration, API integration, and managed cloud services with monitoring and DevOps, focusing on mid-market firms seeking resilient, efficient IT estates.

Sport & Brand Partnerships Active collaborations with Leeds Rhinos and Coventry Rugby demonstrate a track record of partnerships with major brands and sports teams. Sales play: approach sports and entertainment organizations for IT support, digital operations, cybersecurity, and sponsor/partner IT services, leveraging case studies.

Global Delivery Capacity Acquisition of Ontech Systems and international client exposure indicate capability to deliver remote and cross-border IT services. Sales play: offer multi-region support, data protection, and disaster recovery services to UK and international clients with consistent SLAs and security controls.

Data Protection Expertise Awards with MailStore and Fortinet security focus underpin data backup, archiving, and secure data management offerings. Sales play: target regulated industries (finance, healthcare, property) with backup/archiving, disaster recovery, and compliant data-management solutions.