Mobile content opportunity Zumobi positions itself as a leader in mobile content marketing and offers tools to distribute and measure content across mobile touchpoints, including apps and web. This suggests a sales opportunity around expanding a client’s mobile content strategy and integrating shopping-enabled experiences to drive conversions.

Shoppable content Their Microzines and dynamic content experiences incorporate related shoppable products, enabling seamless commerce within content. Prospects could be targeted with solutions that fuse content distribution with transactional capabilities to boost digital sales pipelines.

Analytics driven Zumobi emphasizes data and analytics to measure content mix and ROI. This presents an angle to offer advanced attribution, performance dashboards, and optimization services to marketing teams aiming to prove mobile content impact.

Growth and funding signals With a funding level of about $12M and revenue in the low millions, there is potential for mid-market brands seeking scalable mobile content platforms. A sales approach could focus on growth-stage advertisers looking to optimize mobile reach and measurement.

Talent and culture edge Recognized as a Best Company to Work For in 2016 and a small team (2-10 employees) suggests a nimble organization with a focus on culture. This can be leveraged to position rapid deployment, personalized support, and co-marketing opportunities with partners.