Mobile content leadership Zumobi positions itself as a leader in Mobile Content Marketing Solutions, offering to distribute and measure content across mobile touchpoints and their own apps, which suggests a strong upsell opportunity for enhanced mobile distribution, analytics, and ROI optimization services.

Shoppable content Their Microzines and shoppable content experiences indicate potential for expanding e-commerce integrations, merchandising analytics, and conversion optimization packages tailored to advertisers seeking to drive sales through mobile content.

Analytics driven The platform provides robust data and analytics to marketers to measure content mix and ROI, presenting a sales angle for advanced attribution modeling, dashboards, and tailored reporting services.

Growth signals Recent recognition as Best Companies to Work For in 2016 signals company credibility and stability, which can ease outreach and partnership discussions with potential clients and agencies seeking reliable mobile marketing partners.

Funding and scale With funding of twelve million and revenue in the multi-million range but a small team, there is a potential need for scale-enabled services, partnerships, or channel expansion to accelerate growth and expand service capabilities.