Insights

Expanding Market Reach ZURU's distribution network spans over 120 countries with a strong presence in key retail channels, offering significant opportunities to partner with global retailers seeking innovative toy and consumer product offerings.

Innovative Product Pipeline Recent product launches like Mini Brands Really Works Vinyl and collaborations with major entertainment franchises demonstrate ZURU's commitment to innovation, creating avenues for brands and licensing partners to collaborate on new collectibles and themed merchandise.

Diverse Vertical Focus ZURU's divisions target emerging and established consumer segments across toys, pet care, personal care, and health, presenting cross-category sales opportunities with companies looking to expand their product portfolios in high-growth segments.

Technology-Driven Disruption With advanced automation, proprietary BIM software, and scalable manufacturing technologies, ZURU offers manufacturing partnerships and supply chain solutions that can enhance product quality and reduce time-to-market for potential collaborators.

Strategic Collaborations Partnerships with major retailers like Toysrus and KandyToys, along with expanding licensing and brand collaborations, indicate a willingness to co-develop exclusive and co-branded products, opening doors for new licensing and distribution partnerships.

ZURU Tech Stack

ZURU uses 8 technology products and services including MySQL, Atlassian Jira, Office 365, and more. Explore ZURU's tech stack below.

  • MySQL
    Database
  • Atlassian Jira
    Issue Trackers
  • Office 365
    Office Suites
  • Microsoft Azure
    Platform As A Service
  • Java
    Programming Languages
  • Airtable
    Project Management
  • ArcGIS
    Visualisation Software
  • CSS
    Web Tools And Plugins

Media & News

ZURU's Email Address Formats

ZURU uses at least 1 format(s):
ZURU Email FormatsExamplePercentage
First@zuru.comJohn@zuru.com
75%
First.Last@zuru.comJohn.Doe@zuru.com
24%
First.L@zuru.comJohn.D@zuru.com
1%

Frequently Asked Questions

Where is ZURU's headquarters located?

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ZURU's main headquarters is located at Hong Kong Island Hong Kong. The company has employees across 6 continents, including AsiaOceaniaNorth America.

What is ZURU's official website and social media links?

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ZURU's official website is zuru.com and has social profiles on LinkedIn.

What is ZURU's SIC code NAICS code?

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ZURU's SIC code is 5099 - Durable Goods, Not Elsewhere Classified NAICS code is 31-33 - Manufacturing.

How many employees does ZURU have currently?

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As of April 2026, ZURU has approximately 1.1K employees across 6 continents, including AsiaOceaniaNorth America. Key team members include Vp Of Sales - Target Fun101: H. E.Head Of People And Culture: H. J.Head Of Commercial - Zuru Group: A. M.. Explore ZURU's employee directory with LeadIQ.

What industry does ZURU belong to?

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ZURU operates in the Manufacturing industry.

What technology does ZURU use?

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ZURU's tech stack includes MySQLAtlassian JiraOffice 365Microsoft AzureJavaAirtableArcGISCSS.

What is ZURU's email format?

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ZURU's email format typically follows the pattern of First@zuru.com. Find more ZURU email formats with LeadIQ.

When was ZURU founded?

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ZURU was founded in 2003.

ZURU

ManufacturingHong Kong Island, Hong Kong1001-5000 Employees

ZURU is on a quest to reimagine tomorrow from A to Z. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.

ZURU TOYS

ZURU Toys is one of the largest toy companies in the world, known for its innovation, creativity and disruption through automation.

Inspired by kids and imaginative play, ZURU Toys distributes to all major retailers in over 120 countries and has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, and Pets Alive™ and partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks.

ZURU EDGE

ZURU Edge is disrupting stale consumer goods categories and building new generation brands to better serve modern consumers.

Arguably the fastest-growing consumer goods company in the world today, ZURU Edge has a key focus on building tomorrow’s brands across five key verticals—Pet Care, Baby Care, Personal Care & Beauty, Home Care and Health & Wellness.

ZURU TECH

ZURU Tech is revolutionizing the way the world builds to bring greater flexibility, speed, affordability, quality and sustainability to the construction industry.

Ten years in the making, ZURU Tech has reinvented every aspect of the construction process, developing the world’s first BIM software that directly connects to fully automated production.

Get to know us a little better by checking out our company Instagram @lifeatzuru

Section iconCompany Overview

Headquarters
Hong Kong Island Hong Kong
Website
zuru.com
SIC Code
5099 - Durable Goods, Not Elsewhere Classified
NAICS Code
31-33 - Manufacturing
Founded
2003
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    ZURU's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    ZURU's revenue is estimated to be in the range of $500M$1B

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