Expanding IT Support SMART Technology Solutions has positioned itself as a comprehensive provider supporting companies and institutions with their tech needs without requiring dedicated internal IT departments. This offers opportunities to pitch additional managed services or cloud integration solutions to their enterprise clients.

Growing Personal Tech Market The company's support for individual consumers in purchasing the latest electronic devices, including distribution of BOOX e-ink devices, indicates a potential cross-sell opportunity for advanced consumer electronics or related accessories, especially targeting tech-savvy users.

Competitive Positioning With a revenue estimate between 10 and 25 million dollars and a workforce that complements larger competitors, SMART Technology Solutions can leverage its niche focus and regional presence to differentiate with specialized or cost-effective IT solutions tailored for local businesses.

Technology Stack Leverage Utilizing a robust array of modern technologies including SQL, ServiceNow, and Nginx, the company can enhance its service offerings by integrating next-gen automation and data management solutions, appealing to clients seeking innovative IT infrastructure.

Targeting SME Growth Given their focus on supporting various sizes of companies and institutions since 2007, there is an opportunity to develop tailored cybersecurity, cloud migration, or SaaS offerings to expand within the mid-market segment and capture additional revenue streams.