Gen Digital Upsell As part of Gen Digital following the Avast acquisition, AVG sits within a broader security ecosystem alongside Avast, NortonLifeLock and other Gen Digital brands. This enables cross sell opportunities to existing Gen Digital customers and channels for premium endpoint protection, privacy, and business grade security suites.

SMB Security Portfolio AVG offers protection for individuals, families, and small businesses across Windows, iOS, Android, and Mac, supporting multi device deployments. This positions AVG to upsell SMB focused packages and add on privacy features for BYOD and remote work environments.

Free-to-Paid Opportunity An established free antivirus offering with recognized usability signals strong potential to convert free users to paid tiers such as internet security or business solutions, and to upsell add ons like VPN and identity protection.

Global Market Reach Global footprint with offices across multiple regions provides regional go to market leverage; opportunities to partner with local MSPs, distributors, or resellers to accelerate penetration in target markets.

Remote Work Privacy Growing demand for secure remote work and privacy aligns with AVG emphasis on protection, privacy, and performance; target campaigns toward small businesses managing remote teams and cross device setups with bundled VPN and identity protection to strengthen security posture.