Strategic Partnerships Leverage 100 Coconuts’ minority-owned certification (MBE/NMSDC) and diversified supplier status to pursue co-branding, retailer collaborations, and placement in diversity-focused programs with national chains and regional grocers.

Expansion Channels Capitalize on recent partnerships and distribution hires by targeting convenience, gas, and stadium venues (QuikTrip partnership and Inter Miami CF deal) for on-the-go refreshment SKUs and multi-packs in high-traffic locations.

Product Innovation Position new 100% coconut water formats and flavor extensions (mango, pineapple) to retailers as premium, non-GMO, never from concentrate options that can command price premium and cross-sell with snack/health aisles.

Brand Story Use the US design, Vietnam packaging story, and lifestyle branding to target wellness-centered and minority-owned supplier initiatives, appealing to retailers seeking story-driven, purpose-led brands.

Key Roles Engage CMO and National Accounts leadership to accelerate shelf placement, co-marketing programs, and regional distribution opportunities; propose retailer-specific campaigns aligned with sports partnerships and youth wellness initiatives.