Expansion momentum 16 Handles is actively expanding with new locations including recent openings in Virginia Beach and California, plus plans for multiple units. This indicates ongoing growth and a potential need for regional marketing support, supply chain partnerships, and franchisee onboarding materials to sustain scale.

West Coast entry The company announced its first-ever expansion into California with eight planned units, signaling a shift toward high-demand markets. This presents cross-sell opportunities with local suppliers, real estate partners, and regional digital advertising to drive launch adoption.

Leadership investments New senior roles in operations and training have been appointed, suggesting a focus on operational excellence and franchisee enablement. This creates openings for enterprise training programs, SOP development, and performance analytics services to improve store execution.

Tech-forward platform The business highlights a tech-enabled concept with partners like Salesforce, Shopify, Netlify, and advertising platforms. This creates opportunities for CRM-driven upsell programs, loyalty and data partnerships, and digital integration services for franchise partners.

Diverse menu mix A broad range of offerings from dairy to vegan options and seasonal rotating flavors positions 16 Handles to partner with suppliers across plant-based, all-natural, and indulgent dessert categories. This enables co-marketing with ingredient brands and expansion of private-label or exclusive flavor collaborations.