Franchise Growth With over 200 locations and ongoing expansion plans including a new Texas opening in McKinney, there are cross-sell opportunities for franchise partnerships, regional expansion deals, and co-branded promotions with local events to accelerate store openings.

Strategic Partnerships Recent collaborations with Universal Pictures Home Entertainment and Princess Cruises indicate appetite for branded experiences. Explore similar licensing or cause-marketing partnerships (e.g., family-friendly brands, entertainment IPs, cruise lines) to create limited-time flavors and in-store activations.

Technology Enablement Adopting NCR Voyix for POS suggests a push toward unified, efficient shopping experiences. Leverage this by proposing enhanced POS integrations, loyalty programs, data-driven upsell prompts, and delivery/pickup optimization to drive average order value.

Menu & Sustainability Expansion into plant-based options and scratch-made flavors signals a flexibility to meet dietary trends. Propose partnerships with suppliers of plant-based ingredients, vegan toppings, and recyclable packaging to attract health-conscious and eco-minded guests across multiple locations.

Discovery & Outreach Active PR and agency relationships indicate value in brand storytelling. Offer tailored media kits, influencer collaborations, and local-market PR campaigns to support new store openings, limited-time flavors, and franchise recruitment in target regions.