Growing Local Focus As a family-owned restaurant group dedicated to offering fresh local food, 18 Restaurant Group can benefit from partners providing locally sourced ingredients, sustainable supply chain solutions, and marketing services that emphasize farm-to-table initiatives to strengthen its community connection.

Technology Adoption Utilizing modern web technologies like Squarespace Commerce and JSON-LD, the company is maintaining an online presence that could be expanded with digital ordering, loyalty programs, or contactless payment solutions to enhance customer experience and increase sales.

Market Expansion Potential With a modest revenue range and a small to medium-sized team, there is opportunity to scale operations, improve operational efficiencies, or diversify menu offerings, which could be supported by technology upgrades, consulting services, or supply chain optimization solutions.

Competitive Positioning Compared to industry giants like McDonald's and Starbucks, 18 Restaurant Group’s local focus presents a unique niche. Selling localized marketing, branding, or franchising support can help expand its footprint and customer base within North Carolina and neighboring regions.

Employee Engagement With a team size of up to 200 employees, investing in staff training, HR tech solutions, or employee engagement platforms could improve staff retention and operational efficiency, presenting sales opportunities in HR, payroll, and workforce management sectors.