Innovative Incentive Model 1Q's unique pay-per-response structure and instant cash rewards can be attractive to brands seeking quick, accurate consumer insights, creating opportunities to position the platform as a cost-effective and engaging market research solution.

Growing User Base With over one million active members willing to participate in surveys for cash or charitable donations, there is significant potential to expand partnerships with brands targeting diverse consumer segments and increase survey response rates.

Technology Stack Leverage Utilizing advanced cloud services and integration tools like AWS and Shopify, 1Q can enhance data security and streamline onboarding processes, making it easier to attract large-scale clients and enterprise partners.

Market Positioning Competing in the market research industry alongside companies with much larger revenues and workforce, 1Q can highlight its affordability, speed, and respondent satisfaction to differentiate itself to small and mid-sized brands seeking agile insights.

Expansion Opportunities Given the focus on real-time insights and mobile engagement, there are opportunities to develop additional features such as targeted demographic modules or integrations with marketing platforms to increase value for brands investing in customer-centric strategies.