Innovative Incentive Model 1Q’s pay-per-response model with instant cash rewards for respondents provides a highly engaging and cost-effective method for brands to gather real-time consumer insights, making it attractive for companies seeking immediate and reliable feedback.

Focused Market Niche Operating within the market research industry with a specialized mobile platform, 1Q offers a scalable solution that appeals to brands aiming to incorporate quick, candid consumer opinions into their decision-making processes.

Growth Potential With revenue estimates between 1 million and 10 million and a large member base of over one million consumers, 1Q presents significant upsell opportunities for larger brands and new market segments interested in innovative research techniques.

Technology Leverage Utilizing cloud services like Amazon Web Services and a robust tech stack, 1Q is well-positioned to expand its platform capabilities, offering potential for integration with advanced analytics or AI-driven insights, appealing to tech-savvy clients.

Competitive Positioning While smaller than competitors like Qualtrics or Cint, 1Q’s unique instant payment incentive could be a key differentiator, opening doors for strategic partnerships or targeted outreach to brands seeking fast, candid feedback sources.