Moderate Revenue Growth With an annual revenue between $25 million and $50 million, 2253 Apparel operates in a competitive mid-sized market that offers opportunities for upselling premium ecommerce solutions, inventory management, and supply chain optimization services.

E-commerce Tech Stack Utilizing popular platforms like Shopify and analytics tools such as Google Analytics indicates a strong online presence focused on digital sales, opening avenues for marketing technology enhancements, personalization tools, and customer engagement solutions.

Market Positioning Compared to peers like Brilliant Earth and Blue Nile, 2253 Apparel can leverage its industry segments by targeting niche fashion segments or sustainable apparel initiatives to differentiate and expand its customer base.

Employee and Operational Scale With 51 to 200 employees, the company may benefit from solutions that improve operational efficiency, employee productivity, and workforce management, which are crucial for scaling sales efforts and streamlining processes.

Real Estate and Location Based in Montebello, California, a strategic location for distribution and logistics in Southern California, offering opportunities to partner with logistics providers or expand warehousing, enhancing delivery speed and customer satisfaction.