Niche Expertise 2M Research specializes in housing, education, healthcare, transportation, and survey research, with HCAHPS certification for patient satisfaction measurement, presenting opportunities to cross-sell evaluation and performance tracking services across these sectors.

Healthcare Upsell As an HCAHPS Certified Vendor serving hospitals and healthcare organizations, there is a clear path to expand contracts for patient experience metrics, quality improvement programs, and hospital accreditation support.

Mid-market Focus With a lean team of 11-50 employees and annual revenue in the one-to-tens of millions range, there is potential to pursue mid-market RFPs and long-term program evaluations from healthcare systems, city/county agencies, and academic partners seeking cost-effective, agile research partners.

Tech & Tools Utilization of common analytics and design tools (Office 365, Excel, VB.NET) alongside survey and research capabilities suggests opportunities to offer enhanced data dashboards, custom reporting, and scalable survey operations for clients requiring rapid insights.

Growth Signals The diversified project footprint across housing, education, healthcare, and transportation indicates potential for multi-division engagements, bundled evaluation services, and referrals from existing clients to extend reach within related departments and agencies.