Specialized Research Expertise 2M Research's focus on housing, education, healthcare, and transportation sectors offers targeted opportunities to expand their client base within government agencies, healthcare organizations, and educational institutions seeking detailed, sector-specific insights.

Healthcare Certification Advantage Being an HCAHPS Certified Vendor positions 2M Research as a trusted partner for hospitals and healthcare providers aiming to improve patient satisfaction metrics, presenting a strategic entry point for contracts related to patient experience evaluations.

Growth Potential With a revenue range of 1 million to 10 million and a small team, there are significant opportunities for upselling or expanding service offerings to existing clients and capturing larger projects in specialized survey and program evaluation services.

Market Positioning Compared to larger competitors, 2M Research’s niche focus and minority ownership may appeal to clients with diversity and inclusion goals or those seeking personalized, boutique research services in specialized fields.

Technology Utilization Utilizing widely adopted tools like Microsoft 365 and cloud services, 2M Research can leverage technology partnerships or develop new digital solutions to enhance data collection, analysis efficiency, and client engagement, opening doors for innovative service offerings.