Niche Expertise 2M Research specializes in housing, education, healthcare, and transportation research, positioning it well to serve public sector clients and organizations seeking targeted insights in these key areas.

Healthcare Certification As an HCAHPS Certified Vendor supporting hospitals and healthcare providers, 2M Research has unique credentials and proven expertise to expand into healthcare satisfaction and patient experience measurement markets.

Technology Adoption Utilizing cloud-based tools like Microsoft 365, reCAPTCHA, and social media platforms such as Facebook indicates a modern tech stack that can support scalable research projects and digital outreach initiatives.

Growth Potential With annual revenues between one million and ten million dollars and a small team of up to 50 employees, 2M Research has room for expansion into new markets or services through strategic partnerships and targeted marketing.

Competitive Position Operating in a competitive landscape alongside large firms like Kantar and Nielsen, 2M Research can leverage its minority ownership and specialized certification to attract clients looking for diverse and accredited research partners.