Local Gov Focus Capitalize on the Austin and Texas footprint to pursue public sector and municipal communications, policy briefings, and stakeholder engagement contracts. With more than 30 years of combined public affairs experience and cross-cutting expertise in business, politics, and communications, the firm is well positioned to win small-to-mid-sized government engagements and government-relations partnerships. This focus aligns with rising demand for strategic policy messaging and crisis-ready communications in the public sector.

Crisis Reputation Position as a trusted crisis and reputation management partner for mid-market companies facing regulatory scrutiny or political pressure. Offer rapid-response messaging, ongoing monitoring, and post-crisis communications as part of an ongoing advisory service to deepen client relationships and increase stickiness.

Retainer Growth Model Monetize existing capabilities through ongoing advisory retainers rather than one-off projects to stabilize revenue and deepen client relationships. Propose tiered retainers that cover media relations, content development, and government affairs updates to enable predictable cash flow as client volumes scale.

Tech Enabled PR Differentiates by integrating modern analytics, media monitoring, and CRM-ready reporting to demonstrate campaign impact. Although current tech stack includes Wix and Google Cloud, explore partnerships with marketing tech providers to deliver data-driven campaigns and measurable ROI for clients.

Boutique Advantage Leverage boutique size and senior-level attention to win mid-market and private sector clients seeking tailored, responsive campaigns over large, impersonal firms. Position the firm as a nimble partner capable of designing and executing customized roadmaps from opportunity to crisis prevention.