Insights

Portfolio Synergy As the VC arm of General Mills, 301 INC backs early stage food brands and has led investments in Rhythm Superfoods, Kite Hill, Farmhouse Culture and PetPlate. This creates a path for portfolio company introductions to General Mills channels; a pitch could focus on co development, supplier opportunities or preferential access to distribution through the parent company.

Plant Based Focus The emphasis on plant based and probiotic foods signals sales opportunities for startups offering vegan dairy, snacks or fermentation based products that align with 301 INC focus; propose targeted outreach to founders in those spaces about partnerships, pilots or potential investment follow ons with strategic value from General Mills.

Growth Enablement Being a strategic investor, 301 INC can accelerate growth via access to manufacturing, packaging and logistics. Offer co packaging, contract manufacturing, private label options or supply chain optimization services that could attract portfolio companies seeking scale.

Geographic Advantage Based in Minneapolis and connected to General Mills, 301 INC offers geographic and corporate advantages for domestic pilots and market testing, especially for brands seeking scale toward national distribution; propose structured pilots or regional launches.

Digital Governance The tech stack shows governance minded approach with tools like OneTrust and WordPress. This aligns with offering compliance centric software as a service, data analytics or digital storefront solutions tailored for food startups entering retail channels.

301 INC Tech Stack

301 INC uses 8 technology products and services including WordPress, OneTrust, Twemoji, and more. Explore 301 INC's tech stack below.

  • WordPress
    Content Management System
  • OneTrust
    Cookie Compliance
  • Twemoji
    Font Scripts
  • jQuery
    Javascript Libraries
  • PHP
    Programming Languages
  • Google Tag Manager
    Tag Management
  • ZURB Foundation
    UI Frameworks
  • Gravity Forms
    Web Platform Extensions

301 INC's Email Address Formats

301 INC uses at least 2 format(s):
301 INC Email FormatsExamplePercentage
First.Last@genmills.comJohn.Doe@genmills.com
97%
Last.First@genmills.comDoe.John@genmills.com
2%
First.Middle@genmills.comJohn.Michael@genmills.com
1%
First.Last@301inc.comJohn.Doe@301inc.com
100%

Frequently Asked Questions

Where is 301 INC's headquarters located?

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301 INC's main headquarters is located at 1 General Mills Boulevard Minneapolis, Minnesota 55426 United States. The company has employees across 2 continents, including North AmericaAsia.

What is 301 INC's official website and social media links?

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301 INC's official website is 301inc.com and has social profiles on LinkedIn.

What is 301 INC's NAICS code?

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301 INC's NAICS code is 52391 - Miscellaneous Intermediation.

How many employees does 301 INC have currently?

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As of May 2026, 301 INC has approximately 6 employees across 2 continents, including North AmericaAsia. Key team members include Technology Manager: K. S.. Explore 301 INC's employee directory with LeadIQ.

What industry does 301 INC belong to?

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301 INC operates in the Venture Capital and Private Equity Principals industry.

What technology does 301 INC use?

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301 INC's tech stack includes WordPressOneTrustTwemojijQueryPHPGoogle Tag ManagerZURB FoundationGravity Forms.

What is 301 INC's email format?

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301 INC's email format typically follows the pattern of First.Last@genmills.com. Find more 301 INC email formats with LeadIQ.

When was 301 INC founded?

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301 INC was founded in 2012.

301 INC

Venture Capital and Private Equity PrincipalsMinnesota, United States2-10 Employees

301 INC operates as part of General Mills and is based in Minneapolis, Minnesota. It engages with founders across the food value chain to support ventures transforming the food ecosystem. The team emphasizes collaboration with founder teams to help them realize their ambitions. It is a small, specialized organization within the broader food industry. Its work centers on partnering with founders to advance ideas and ventures that align with General Mills' ecosystem.

Section iconCompany Overview

Headquarters
1 General Mills Boulevard Minneapolis, Minnesota 55426 United States
Website
301inc.com
NAICS Code
52391 - Miscellaneous Intermediation
Founded
2012
Employees
2-10

Section iconFunding & Financials

  • $1M$10M

    301 INC's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    301 INC's revenue is estimated to be in the range of $1M$10M

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