Niche Financial PR Leverage their strong specialization in financial services, including banks, exchanges, brokers, and trading tech, to position them as the go-to PR partner for fintech and market data companies seeking regulated, industry-specific communications and thought leadership.

Boutique Agility Target mid-market clients that value customized, high-touch campaigns over large agency scale. Their lean team can offer fast turnarounds, hands-on senior involvement, and tailored programs across earned, owned, and social channels.

VPaaS Expansion Capitalize on the recent VPaaS offering to upsell virtual event management, branding and design services, and end-to-end digital event programs to tech firms launching product releases, webinars, or investor days.

Wellness HR Synergy Cross-sell services to employers and HR tech clients by highlighting expertise in benefits, wellness, HRIS, recruiting, payroll, and private healthcare exchanges, appealing to firms seeking integrated communication plans for HR programs.

Awards and Credibility Leverage the 2017 silver PR World Award to validate quality and attract clients who value recognized excellence, while pursuing new awards to boost credibility with larger, more revenue-conscious prospects.