Niche Industry Expertise 3Points Communications specializes in financial services and human resources sectors, indicating potential opportunities to offer advanced PR, branding, and digital communication solutions tailored to financial institutions, fintech firms, and HR tech companies seeking industry-specific expertise.

Growing Service Offerings The recent launch of VPaaS and expansion into virtual event packages demonstrate a proactive approach to service diversification, creating opportunities to cross-sell multimedia, event management, and digital branding services to clients looking for innovative engagement platforms.

Boutique Agility As a small, agile firm with a focus on customized strategies, 3Points is well-positioned to partner with medium-sized organizations seeking personalized and dedicated communication support, particularly within niche sectors or high-growth fintech companies.

Potential Market Expansion Given their targeted client base and specialized expertise, there are opportunities to expand outreach to larger financial service providers, leveraging their industry knowledge to secure bigger accounts and foster long-term strategic partnerships.

Digital and Tech Focus Utilizing a modern tech stack and digital tools, 3Points can position itself as a partner for clients seeking innovative, tech-enabled PR solutions, including social media management, content marketing, and cloud-based communication strategies to enhance brand visibility.