Grasslands: A Journalism-Minded Agency®

Public Relations and Communications ServicesUnited States11-50 Employees

Grasslands: A Journalism-Minded Agency® is an integrated PR and marketing agency specializing in highly regulated and emerging industries, including wellness CPG, cannabis, psychedelics, and regional and national brands looking to engage the Colorado market.

Founded in 2016 by 24-year newspaper veteran and governor-appointed Natural Medicine Advisory Board member Ricardo Baca, Grasslands brings the ethos and precision of the newsroom to strategic communications. We leverge deep media relationships, industry expertise, and a proven process that has earned accolades from The Clios, MarComms, and two consecutive PR Agency of the Year awards at The Emjays International Cannabis Awards.

The Grasslands Approach:
✅ Gripping narratives rooted in mission, vision, and values
✅ Accountability in communication, execution, and activation
✅ Commitment to deadlines, details, and measurable results
✅ Unparalleled hospitality and community building
✅ Crisis navigation with cool heads and strategic expertise

Headquartered in Denver, Colorado, with team members across the East and West Coasts, we bridge national reach with local insight—understanding both sides of the news desk, the challenges of scaling brands, and the nuances of media relations at every level.

At our core, we are passionate communicators dedicated to our clients, our colleagues, and our community. Our team is a powerhouse of strategic thinkers and storytellers with deep experience spanning cannabis, wellness CPG, food & beverage, music, journalism, publishing, digital media, and academia.

🚀 Let’s do bold work together.

#GrasslandsAF #ColoradoPR #CannabisCommunity #WellnessCPG

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