Grasslands: A Journalism-Minded Agency®

Public Relations and Communications ServicesColorado, United States11-50 Employees

Grasslands is an integrated public relations and marketing agency that concentrates on highly regulated and emerging industries, including wellness CPG, cannabis, and psychedelics, serving regional and national brands seeking access to the Colorado market. It applies newsroom-informed strategic communications, drawing on deep media relationships and industry expertise to pursue clear, measurable results within structured timelines. Headquartered in Denver, Colorado, the firm operates with a distributed team along the East and West coasts, bridging national reach with local market insight and was founded in 2016 by Ricardo Baca, a veteran journalist and governor-appointed Natural Medicine Advisory Board member.

The Grasslands team brings experience across cannabis, wellness CPG, food and beverage, music, journalism, publishing, digital media, and academia, and centers its work on narratives grounded in mission, vision, and values. In addition to crisis navigation and community-building, the agency emphasizes accountability in communication and activation and a hospitality-forward approach. The firm has earned industry recognition, including Clio and MarComms awards and two consecutive PR Agency of the Year honors at The Emjays International Cannabis Awards.

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