Grasslands: A Journalism-Minded Agency®
Public Relations and Communications ServicesColorado, United States11-50 Employees
Grasslands is an integrated PR and marketing agency that specializes in strategic communications services for wellness brands spanning food + beverage, cannabis, beauty, psychedelics and supplements. The agency brings a unique Journalism-Minded™ ethos to its operations, honing brand messaging and easing media relations for business leaders. Grasslands was founded in 2016 by 24-year newspaper veteran Ricardo Baca, whose groundbreaking work includes being the world’s first Cannabis Editor for a mainstream news organization, The Denver Post, and guiding Colorado’s psychedelics policy development as a governor-appointed Natural Medicine Advisory Board member. Our proven process has earned numerous accolades, including a Clio Award and the inaugural Emjay International Cannabis Award for Best PR Agency of the Year. What are the hallmarks of the Grasslands approach? •Gripping narratives rooted in mission, vision and values •Accountability in communication, execution and activation •Commitment to deadlines, details, solutions and results •Over-the-top hospitality and community building •Navigating crises with cool heads and strategic expertise Headquartered in Denver, Colorado, with a staff presence on both the East and West Coasts, we are deeply familiar with both sides of the news desk, the challenges that entrepreneurs face in building their businesses, and the ways that national and local media operate. At our core, we are passionate communicators dedicated to our clients, our colleagues and our community. Our team is made up of tenacious professionals with a deep bench of experience spanning cannabis, natural health, wellness and food & beverage PR as well as journalism, publishing, digital media and academia.