Niche Market Focus 65 Senior Street specializes in personalized senior living solutions within the Charlotte area, providing an opportunity to target families seeking tailored support in choosing senior communities, especially those valuing free consulting services.

Low Revenue Potential With an estimated revenue of under 1 million dollars, there's significant growth potential for expanding service offerings, increasing client engagement, and establishing partnerships with senior living communities to boost market share.

Service Differentiation By offering comprehensive, free assistance throughout the community selection process, 65 Senior Street can position itself as a trusted intermediary, attracting families overwhelmed by options and seeking expert guidance.

Technology Usage Utilizing modern web and social media tools, including Open Graph and Facebook, indicates an opportunity to enhance digital marketing efforts and reach a broader audience of tech-savvy seniors and their families.

Partnership Opportunities Collaborating with established senior living providers and leveraging similarities with large competitors like Atria and Sunrise can create referral networks and joint marketing initiatives to generate new customer leads.