SEO Leadership Growth 85SIXTY has recently reinforced its SEO leadership with a Senior Director of SEO joining the team, signaling a strong commitment to search performance and enterprise grade optimization. This presents a ready made entry point for clients seeking comprehensive SEO strategy, technical optimization, content playbooks, and measurable search performance improvements across large sites and ecommerce brands.

Cross Channel Mastery With an integrated approach spanning data, technology, and cross channel strategies, 85SIXTY can position itself as a partner for brands looking to unify paid, organic, social, and email efforts with coherent measurement and attribution. This creates sales opportunities for holistic media planning, performance optimization, and data driven experimentation across channels.

Ecommerce Focus Shopify Liquid expertise and D2C focus, plus a strategic partnership history with Digital Operative, indicate strong ecommerce capabilities. Target brands on Shopify seeking storefront optimization, conversion rate improvement, and end to end ecommerce growth from site experience to paid media to analytics.

Data and Tech Capabilities Tech stack including Ketch, Emotion, React and analytics tools suggests ability to build or integrate marketing tech, data pipelines, dashboards, and performance experiments. This enables clients to gain actionable insights, automate reporting, and scale growth initiatives.

Growth and Partnerships Mid market scale, full service digital consultancy positioning, and a history of partnerships point to opportunities with growth stage brands and other agencies seeking strategic alliances. 85SIXTY can pursue co sell arrangements, cross sell SEO, analytics, and cross channel services to brands expanding their digital footprint in retail and D2C.