Expansion into India Channel Factory recently appointed Amit Rathi as the Managing Director for India, signaling a strategic move into the Indian market. This presents an opportunity for partnerships and sales growth in a new geographic region.

Brand Safety Certification Having received the Brand Safety Certified Seal from TAG, Channel Factory's commitment to brand suitability is recognized. This certification can be leveraged in sales pitches to emphasize trustworthiness and quality to potential clients.

Strategic Partnerships Channel Factory's partnership with Canaccord Genuity showcases a focus on expanding ad tech capabilities. Leveraging this partnership in sales conversations can exemplify a commitment to innovation and industry collaboration.

Talent Acquisition Strategy With key hires like Gabby Corcoran for independent new business, Channel Factory demonstrates a dedication to strengthening its sales team. Highlighting the expertise of such hires can add credibility and expertise in client engagements.

Regional Leadership Changes The promotions of James Rose and Linus Hjoberg as Managing Directors for Australia and New Zealand present opportunities for tailored sales approaches in these regions. Strengthening relationships under new leadership can open doors for expanded business partnerships.