Boutique scale With a small team of 2-10 employees, 88 Brand Partners operates as a boutique agency that can be leveraged for personalized, high-touch branding engagements. This presents a sales opportunity to position flexible, collaborative projects, retainer-style partnerships, or pilot programs that minimize risk for clients while delivering strategic branding and creative outcomes.

Full service equity The firm positions itself as a partner that builds new brands, guides evolution of existing brands, and delivers brand experiences across all media. This breadth indicates cross-sell potential across strategy, creative, digital, content, and experiential services to current or prospective clients seeking integrated branding solutions.

Tech-enabled brand Utilizing a diverse tech stack including Drupal, WordPress, Shopify, AWS, Adobe Creative Suite, and digital hosting indicates capability to support both content-heavy and ecommerce-enabled branding initiatives. This enables selling scalable websites, landing pages, and marketing tech integrations to clients pursuing modern, omnichannel brands.

Midwest global reach Based in Chicago with a global perspective suggests an ability to serve both regional clients and those seeking international-minded branding. This opens opportunities to target mid-market companies expanding nationally or globally who value local collaboration with international insights.

Financial heft signal Reported revenue in the $100M-$250M range combined with a small employee base implies high-value engagements or multiple client programs per project. This can be leveraged to pursue larger, multi-year contracts or strategic brand programs with enterprise-like scope, while offering scalable teams to meet client demand.