Insights

Expansion Opportunity Leverage 99 Bikes rapid store expansion plan to target regional retailers, service providers, and suppliers in markets across five countries, offering co-branded promotions and exclusive regional assortments to accelerate new store ramp-up.

Education Partnerships Explore B2B partnerships with AusCycling and AusBike programs to create in-store and school-based cycling education events, driving foot traffic, loyalty sign-ups, and cross-sell opportunities for bikes, accessories, and safety gear.

Loyalty & Financing Capitalize on existing AfterPay integration and Flight Centre backing by offering bundled financing, loyalty perks, and travel-style experiences (e.g., cycling trips) to increase basket size and repeat purchases.

Tech-Driven Personalization Utilize the current tech stack to craft targeted campaigns for high-potential segments such as new riders, MTB enthusiasts, and family shoppers, pairing personalized recommendations with localized promotions to boost conversion.

Strategic Partnerships Partner with major bike manufacturers and MTBA community groups to secure exclusive deals, limited-edition releases, and co-marketing opportunities that strengthen competitive positioning against global brands.

Similar companies to 99 Bikes

99 Bikes Tech Stack

99 Bikes uses 8 technology products and services including Meta Ads Manager, Microsoft Clarity, iCIMS, and more. Explore 99 Bikes's tech stack below.

Media & News

99 Bikes's Email Address Formats

99 Bikes uses at least 3 email formats:
99 Bikes Email FormatsExamplePercentage
First.Last@99bikes.com.auJohn.Doe@99bikes.com.au
95%
First@99bikes.com.auJohn@99bikes.com.au
4%
First.Middle@99bikes.com.auJohn.Michael@99bikes.com.au
1%

Frequently Asked Questions

What is 99 Bikes's phone number?

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You can contact 99 Bikes's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is 99 Bikes's official website and social media links?

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99 Bikes's official website is 99bikes.com.au and has social profiles on LinkedIn.

How much revenue does 99 Bikes generate?

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As of October 2026, 99 Bikes's annual revenue is estimated to be $25M - $50M.

What is 99 Bikes's SIC code and NAICS code?

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99 Bikes's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories and NAICS code is 44-45 - Retail Trade.

How many employees does 99 Bikes have currently?

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As of October 2026, 99 Bikes has approximately 359 employees across 6 continents, including Oceania, Asia and Europe. Key team members include Chief Financial Officer: J. C., Chief Systems Officer: T. D. and Head Of Marketing: L. M. Explore 99 Bikes's employee directory with LeadIQ.

What industry does 99 Bikes belong to?

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99 Bikes operates in the Retail industry.

What technology does 99 Bikes use?

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99 Bikes's tech stack includes Meta Ads Manager, Microsoft Clarity, iCIMS, Amazon Web Services, Asana, AfterPay, Algolia and 1Password.

What is 99 Bikes's email format?

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99 Bikes's email format typically follows the pattern of First.Last@99bikes.com.au. Find more 99 Bikes email formats with LeadIQ.
99 Bikes logo

99 Bikes

RetailQueensland, Australia201-500 Employees

99 Bikes is a retail company focused on bicycles, operating a fast-growing network of stores across Australia. It holds the position of the country’s largest bicycle retailer and functions as part of the Flight Centre Travel Group, which provides world-class support across all areas of its business. Based in Bowen Hills, Queensland, the company has outlined a plan to operate 185 stores in five countries by 2035, with the goal of becoming the largest group of bike shops in the world. 

Its customer base comprises bicycle buyers and enthusiasts who access its nationwide store network. The expansion plan signals an intent to strengthen its market presence within the retail cycling sector. In April 2026, 99 Bikes announced a partnership with Bikes Pty to support a nationwide cycling campaign, marking a notable recent development.

Section iconCompany Overview

Phone number
SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
44-45 - Retail Trade
Employees
201-500

Section iconFunding & Financials

  • $25M - $50M

    99 Bikes's revenue is estimated to be in the range of $25M - $50M

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