Market Position A Plus Survival operates within the emergency preparedness industry with a substantial revenue range of 100 million to 1 billion dollars, indicating significant market presence and potential for expansion into larger or new customer segments such as schools and corporate clients.

Customer Engagement The company's integration of Google Analytics Enhanced eCommerce and social media platforms like Facebook and Google Plus suggests an active online marketing strategy, presenting opportunities to target individual consumers, educational institutions, and small to medium-sized businesses seeking tailored safety solutions.

Product Customization Offering customizable survival kits alongside specialized packages positions A Plus Survival to cross-sell and upsell products to existing customers, encouraging bulk or recurring purchases from households, schools, and organizations concerned with emergency preparedness.

Service Expansion With certified trainers providing in-person educational sessions, there's a growth opportunity in expanding direct training services and partnering with educational and corporate clients for on-site safety training programs, increasing brand loyalty and revenue streams.

Competitive Landscape Compared to major retail giants like REI and Walmart, A Plus Survival competes in a niche market focused on safety and preparedness, which can be leveraged to differentiate through personalized services and targeted marketing campaigns to clients prioritizing emergency readiness.