Acquisition note Aaron Packaging’s recent sale of distribution assets to Novvia Group signals a strategic shift in ownership and potential channel realignment. Sales teams should explore opportunities with Novvia or legacy customers who may be transitioning supply arrangements.

SMB scale focus With a modest revenue base and 11-50 employees, Aaron Packaging operates as a small to mid-market supplier. Targeted upsell and value-added services (custom packaging, private labeling, or faster fulfillment) could deepen penetration with smaller manufacturing and packaging operations.

Product extensibility The catalog spans plastic, glass, and metal containers, including bottles, jars, and jugs. Cross-sell opportunities exist with brands needing multi-material packaging solutions, closures, and bulk purchasing options for seasonal or promotional campaigns.

Digital readiness Existing tech stack includes Shopify and Google advertising tools, indicating online sales capability and demand-generation potential. Invest in targeted digital campaigns, SEO for packaging needs, and refreshed product content to capture e-commerce buyers.

Supply chain leverage As a plastics and containers manufacturer and distributor, Aaron Packaging sits near the front end of supply chains. Propose bundled logistics, inventory management, and JIT delivery services to reduce lead times for customers and attract long-term contracts.