Global Enterprise Presence Aastra operates in over 100 countries with more than 50 million installed lines, demonstrating strong global reach and an extensive customer base across diverse regions, which offers substantial opportunities for expanding and upselling unified communications solutions.

Product Innovation Focus The company's emphasis on open standards and a comprehensive portfolio of unified communication products—ranging from call managers to multimedia call center solutions—provides avenues to tailor offerings for different business sizes and industry requirements, enhancing cross-selling potential.

Recent Collaborations Partnership with TurboBridge to offer free conferencing trials indicates Aastra’s strategic focus on expanding collaborative services, creating opportunities to upsell integrated communication solutions and cloud-based services to existing customers.

Market Positioning Following its acquisition by Mitel and competitive landscape involving companies like Polycom and Yealink, Aastra is well-positioned to leverage its enterprise communications expertise and product differentiation to target mid-to-large organizations needing scalable communication infrastructure.

Growth and Revenue Range Operating within a revenue band of 250 to 500 million USD with an employee base of up to 5,000, Aastra presents opportunities for business development through tailored enterprise solutions and customized service packages to capitalize on its established market foothold.