Partnership OpportunityAAT Kings Group recently partnered with Tourism NT, offering a generous air credit offer for bookings made before April 17, 2025. This partnership presents a sales opportunity for advisors to promote AAT Kings and Inspiring Journeys tours to their clients, highlighting the added value of the air credit offer.
Regional Travel InitiativeAAT Kings launched the Queensland Road Trip targeted at regional travel advisors. This initiative showcases AAT Kings' commitment to exploring domestic travel opportunities and expanding its presence in different regions, providing sales representatives with a unique product to market to customers seeking local travel experiences.
Enhanced Online PresenceThe recent launch of a new website with enhanced TAP capabilities by AAT Kings Group opens up opportunities for sales development representatives to leverage the improved user experience in promoting AAT Kings and Inspiring Journeys. The user-friendly interface can be highlighted as a selling point to attract potential customers and drive online bookings.
Diversified Tour OfferingsAAT Kings introduced Northern Territory adventures and Short Break tours, showcasing the company's commitment to innovation and expanding its tour portfolio. Sales professionals can capitalize on these new offerings to appeal to diverse customer preferences, highlighting the unique experiences provided by AAT Kings that set them apart in the market.
Competitive PositioningWith revenue in the range of $50M - $100M and a focus on guided tours, short breaks, and day tours, AAT Kings competes in a segment occupied by well-established companies like Collette and Tauck. Sales teams can emphasize AAT Kings' unique value propositions, such as its warm and engaged service, to differentiate and attract customers in a competitive market.