Unique Methodology ABA English's unique Human Digital Learning approach combining technology, pedagogy, and real teacher interactions sets them apart in the e-learning industry, offering a compelling value proposition to potential customers seeking effective English language education solutions.

Market Recognition Having won awards such as the Reimagine Education Award and being featured by Apple and Google, ABA English has gained global recognition as a top player in the English language teaching market, making them an attractive partner for institutions looking for reputable and innovative educational solutions.

Leadership Expansion The recent appointment of Marc Vicente as Chief Executive Officer and Adam Jaffe as Chief Marketing Officer underlines ABA English's strategic focus on expanding its leadership team with experienced professionals, signaling potential business development and collaboration opportunities to enhance market reach and brand visibility.

Funding Success Securing $12 million in growth capital from Kennet Partners demonstrates investor confidence in ABA English’s growth potential and financial stability. This funding can be leveraged to support sales initiatives, product development, and market expansion strategies, presenting opportunities for strategic partnerships and customer acquisitions.

Competitive Landscape By positioning themselves among well-known competitors like Duolingo, Babbel, and Rosetta Stone, ABA English showcases its resilience and capability to compete in the crowded e-learning industry. Leveraging this competitive positioning can aid in identifying market segments where ABA English can differentiate its offerings and capture new sales opportunities.