Insights

Celebrity Collaboration about-face beauty collaborates with Halsey, a popular celebrity, to create multidimensional makeup products. Leveraging this collaboration can attract Halsey's fan base and enthusiasts, presenting an opportunity for exclusive marketing initiatives and partnership promotions.

Innovative Product Launches The recent launch of holographic eye paints and other unique makeup products showcases about-face's commitment to innovation. Sales development representatives can capitalize on these new offerings to create buzz, capture the attention of trend-conscious consumers, and drive sales through exclusive promotions and limited-time offers.

Partnership Opportunities Collaborating with high-profile events like the U.S. Capitol Christmas Tree event presents about-face with partnership opportunities for cross-promotions and exclusive product placements. Sales professionals can leverage such partnerships to increase brand visibility, attract a wider audience, and secure retail placements in relevant outlets.

Self-Love Campaigns about-face's emphasis on self-love and individuality in marketing campaigns, such as the Paint-It Matte Lip Color launch on Valentine's Day, resonates with consumers seeking empowerment through beauty products. Leveraging these self-love narratives in sales pitches can appeal to consumers looking for products that align with their personal values and beliefs.

Market Positioning In comparison to similar companies like Milk Makeup, Morphe, and Anastasia Beverly Hills, about-face's focus on unique and experimental makeup products sets it apart in the market. Sales professionals can use this differentiation to position about-face as a brand that offers unconventional, trend-setting products, attracting consumers who seek distinct and innovative beauty options.

Similar companies to about-face beauty

about-face beauty Tech Stack

about-face beauty uses 8 technology products and services including Google Analytics, Google Sign-in, Flickity, and more. Explore about-face beauty's tech stack below.

  • Google Analytics
    Analytics
  • Google Sign-in
    Identity Verification
  • Flickity
    Javascript Libraries
  • YUI
    Javascript Libraries
  • Mautic
    Marketing Automation
  • Amazon Pay
    Payment Processing
  • PayPal
    Payment Processing
  • X-XSS-Protection
    Security

about-face beauty's Email Address Formats

about-face beauty uses at least 1 format(s):
about-face beauty Email FormatsExamplePercentage
First@aboutface.comJohn@aboutface.com
69%
Last@aboutface.comDoe@aboutface.com
16%
FirstLast@aboutface.comJohnDoe@aboutface.com
13%
FirstL@aboutface.comJohnD@aboutface.com
2%

Frequently Asked Questions

Where is about-face beauty's headquarters located?

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about-face beauty's main headquarters is located at Los Angeles, US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is about-face beauty's official website and social media links?

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about-face beauty's official website is aboutface.com and has social profiles on LinkedIn.

How much revenue does about-face beauty generate?

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As of October 2024, about-face beauty's annual revenue reached $3.8M.

What is about-face beauty's NAICS code?

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about-face beauty's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does about-face beauty have currently?

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As of October 2024, about-face beauty has approximately 109 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: F. R.Vice President Of Sales: H. W.Co-Founder + Ceo: N. J. S.. Explore about-face beauty's employee directory with LeadIQ.

What industry does about-face beauty belong to?

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about-face beauty operates in the Personal Care Product Manufacturing industry.

What technology does about-face beauty use?

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about-face beauty's tech stack includes Google AnalyticsGoogle Sign-inFlickityYUIMauticAmazon PayPayPalX-XSS-Protection.

What is about-face beauty's email format?

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about-face beauty's email format typically follows the pattern of . Find more about-face beauty email formats with LeadIQ.

When was about-face beauty founded?

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about-face beauty was founded in 2021.
about-face beauty

about-face beauty

Personal Care Product ManufacturingLos Angeles, United States51-200 Employees

Make-u(p) without rules. Made for the many versions of you, about-face is multidimensional makeup for everyone, everywhere created by Halsey and built on the truth that no one is just one thing and humans are weird, complex and imperfectly beautiful beings. Everyone has their own messy, mad, and personal method to becoming their greatest version of themselves, so we make products that are hardworking over hype, designed to celebrate the journey to become every version of us - the ones we end up being, and all of the experimental versions along the way.

Section iconCompany Overview

Headquarters
Los Angeles, US
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2021
Employees
51-200

Section iconFunding & Financials

  • $10M

    about-face beauty's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    about-face beauty's revenue is in the range of $10M

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