Influencer Collaboration Morphe has successfully collaborated with influencers like Charli D'Amelio, expanding brand visibility and attracting a younger demographic. Leveraging influencer partnerships for promotional activities could lead to increased sales.

Product Line Expansion The introduction of new product lines like Dripglass lip gloss demonstrates Morphe's commitment to innovation. Identifying opportunities to expand product offerings in strategic areas can attract diverse customer segments and drive sales growth.

E-commerce Focus Morphe's decision to focus on e-commerce and wholesale operations indicates a shift towards digital sales channels. Investing in enhancing the online shopping experience and developing targeted digital marketing campaigns can boost online sales.

Competitive Positioning Morphe competes with established beauty brands in the $10-50M revenue range. Analyzing competitors like DRUNK ELEPHANT and Rare Beauty can provide insights to differentiate offerings and capture a larger market share.

Market Expansion Opportunities Exploring partnerships with retailers like Superdrug presents opportunities for Morphe to expand its market reach. Strengthening relationships with key retailers and exploring new distribution channels can drive sales volume and brand visibility.