Large ad benchmark ABX maintains the largest syndicated global in-market advertising normative database and tests thousands of in-market ads weekly. This suggests opportunities to position ABX as a high-value partner for brands seeking comprehensive advertising effectiveness benchmarks to optimize ROAS and campaign decisions.

Proven ROI link Their ABX Index correlates with sales and increases Return on Ad Spend and revenue. Sales teams can leverage this as a compelling ROI driver when engaging potential clients who need measurable impact from advertising investments.

Trusted partnerships ABX is a research partner to major industry groups (ANA SeeHer, RAB, OAAA) and developed the Gender Equality Index. This credibility can be used to pitch to brands prioritizing ethical, diversity-forward, and demonstrably rigorous advertising standards.

Multi-channel coverage With testing across all media types and channels and a consistent methodology, ABX can support advertisers seeking unified cross-channel insights, enabling cross-media optimization and more cohesive media planning services.

Growth-ready profile Smaller team size but with a revenue range up to tens of millions positions ABX as a high-touch, specialized vendor ideal for enterprise partnerships or strategic alliances with complementary data/tech providers to scale offerings.