Strategic Partnerships Dynata's recent partnerships with MASV, GrubHub, GWI, and Incite Marketing Planning Limited showcase a significant opportunity for cross-selling data services to a wide range of industries such as content creators, food delivery services, global research platforms, and marketing agencies.

Expansion in the UK The appointment of Henry Dack as SVP, Sales & Customer Experience in the UK signals a targeted push for growth in this market. This move could present a lucrative opportunity to leverage Dack's expertise and networks to strengthen Dynata's presence and acquire new clients in the UK.

Tech Integration With a tech stack including Optimise, SolarWinds, VMware, and more, Dynata demonstrates a commitment to advanced data management and analytics technologies. Leveraging these tools can be a key selling point to tech-savvy clients seeking innovative solutions for data insights.

Executive Leadership The hiring of Brad Brockhaug as Chief Commercial Officer and the departure of Brendan Egan present an opportunity to engage with new leadership and decision-makers within Dynata. Building relationships with key personnel can facilitate smoother sales processes and explore tailored solutions.

Market Positioning Amidst competitors like Kantar, Qualtrics, and Nielsen, Dynata's revenue of $1B signifies a strong market presence. Highlighting Dynata's robust first-party data offering and global reach can differentiate the company in competitive bidding processes and position it as a reliable market insights provider.