Premier first-party data Dynata is a leading provider of global first-party consumer survey data and audience activation, serving 6,000+ clients across multiple regions. This positions them to upsell high-value data licensing, enhanced targeting capabilities, and bespoke measurement solutions to advertisers, agencies, and publishers seeking precise insights.

Expansion signals Recent leadership changes with a new Chief Revenue Officer and a Senior VP of Sales, plus the launch of the Dynata+ platform, indicate an active push to scale sales coverage and introduce new offerings. This creates opportunities for enterprise deals, channel partnerships, and strategic account expansion.

Platform opportunities The introduction of Dynata+ alongside existing data and activation capabilities suggests cross-sell potential to bridge first-party data with broader activation, measurement, and analytics services. Sales should target clients seeking end-to-end solutions for audience insights and impact measurement.

Industry credibility ISO/IEC 27001 certification and a strong tech stack demonstrate security and reliability, appealing to risk-conscious enterprises. This provides a talking point for selling to regulated industries (finance, healthcare, tech) and organizations prioritizing data governance.

Client diversification Dynata’s client base spans market research, media, advertising, consulting, and corporate sectors across global regions. This breadth opens opportunities for expanding into new verticals, such as cybersecurity, IT services, and enterprise tech, through tailored survey programs and outcome-based measurement engagements.