Executive Presence demand Accent On Business targets competitive professionals needing to project confidence and influence, suggesting a sales opportunity around executive presence coaching for leadership teams and high-potential individuals.

Team-wide uplift Their model expands from coaching executives to including the rest of the team, presenting a chance to upsell broader organizational training on communication, presentation skills, and emotional intelligence.

Strategic storytelling Focus on helping clients craft compelling narratives for presentations and pitches aligns with opportunities in corporate training for client-facing roles, sales teams, and marketing leaders.

Thought leadership access Ellen Dunnigan’s credentials and visibility as a coach for Purdue University and public service programs can be leveraged to secure partnerships, speaking engagements, and credibility-driven engagements with larger firms.

SMB to mid-market fit With a lean team and annual revenue in the lower end of enterprise-ready benchmarks, there is potential to target small to mid-sized professional services firms and corporate training departments seeking high-impact, scalable programs at a moderate price point.