Digital Marketing Leverage the existing WordPress site and Constant Contact to scale B2B lead generation for apparel and promotional products. Propose targeted campaigns, automated nurture sequences, and analytics to prove ROI, with a bundled marketing service alongside printing and embroidery offerings.

In House Design Capitalise on the complete in-house art department to upsell branding packages, artwork creation, proofing, and white-label services for agencies, accelerating approvals and increasing order value.

Sustainable Sourcing Capitalize on eco-friendly promo items by expanding sustainable materials, certifications, and transparent sourcing stories. Provide eco options while leveraging overseas suppliers for cost competitiveness to enable premium campaigns.

Agency Partnerships Target advertising agencies and corporate procurement teams as primary channels, offering end-to-end merch programs from design to fulfillment. Build a partner program with co-branded marketing and favorable terms to win larger, ongoing contracts.

Supply Chain Optimization Improve lead times and accuracy by reviewing supplier mix and adding onshore options for small rush orders. Introduce QA processes and clear timelines to reduce client risk and win time-sensitive campaigns.