Market positioning Ad Hoc Research is a mid-sized market and UX research firm based in Montreal with a longstanding track record since 1984 and a diverse national and international client base, signaling potential for expansion into new industries and cross-border projects.

Sustainable growth Revenue in the 10M-25M range coupled with a loyal client base suggests opportunities to upsell deeper engagements, expand project scopes, and introduce ongoing retainer-based research programs for existing clients.

Tech enabled Current tech stack includes web and analytics tools (WordPress, Disqus, Facebook Pixel) and security measures (HSTS), indicating readiness to leverage digital channels for lead generation, client portals, and streamlined report delivery to enhance client experience.

Talent pool A multidisciplinary team of nearly a hundred professionals across research domains implies capacity to scale collaborative projects, offer broader methodological services, and respond to larger or more complex engagements demanded by enterprise clients.

Competitive landscape Operating alongside large, well-known players with higher revenue and headcounts presents a path to differentiate via agile delivery, personalized service, and niche UX and market insights for mid-market clients seeking high-quality, flexible research partners.