Strategic Partnerships AdAdapted's integration with Pepper expands reach to engaged home cooks at the moment they discover recipes, creating a powerful context for CPG brands. Sell co-branded campaigns to food, beverage and meal-solution brands and propose joint go-to-market efforts with Pepper to reach highly active audiences.

Measurable Performance The patented Add-It technology converts ad impressions into attributable conversions, delivering measurable ROAS for campaigns. Emphasize performance storytelling to brands and agencies and position Direct as a cost-efficient self-serve option for budget-conscious clients while maintaining attribution.

Omnichannel Reach With a proprietary network of pre-shop planning apps and retail media integrations across major platforms and retailers, AdAdapted enables end-to-end shopper journeys from discovery to purchase. Target brands seeking omnichannel activation and multi-retailer campaigns with a single platform.

Industry Validation Recognition like the Digiday Technology Award and strategic Pepper partnerships bolster credibility as an industry-leading native advertising platform. Leverage award pedigree and notable partnerships in RFPs and co-marketing to win enterprise deals.

Growth Potential Revenue sits in the mid-range for growth-stage marketing tech with demonstrated scale and a lean funding base. Target mid-market and expanding brands with scalable Direct offerings and clear ROI-backed case studies to accelerate deployment and upsell opportunities.