Strategic Partnerships AdAdapted has recently formed and announced partnerships with Pepper to connect CPG brands with home cooks in real-time, presenting a direct channel to integrate recipe discovery with product discovery. This creates an upsell path for brands looking to reach engaged food enthusiasts and could be leveraged to cross-sell native advertising and content integrations.

Commerce Console The company positions its Add-It technology as a seamless bridge from ad impressions to attributable conversions, which can be pitched to brands seeking measurable ROI and simpler attribution across omnichannel retail media. Emphasize selling a performance-focused solution with proven conversion attribution for CPG campaigns.

Awards & Credibility Recognition such as the Digiday Technology Award strengthens credibility when approaching potential clients. Use the award as a trust signal in outreach to senior marketers and media buyers, particularly for brands evaluating innovative native advertising and commerce media platforms.

Scale & Reach With a mid-market to enterprise-focused scope (revenue in the tens of millions and a multi-year self-service option), there is an opportunity to target mid-sized CPGs and direct-to-consumer brands seeking scalable, cost-efficient commerce media solutions that can be integrated into existing tech stacks.

Tech Stack Fit Existing integrations with Google Ads, Looker, PostgreSQL, HubSpot Analytics, and other tools indicate compatibility with common marketing tech ecosystems. This suggests a potential sale angle emphasizing easy onboarding, data integration, and dashboarding for performance officers and analytics teams.