Growth in Latin America ADAMA launched Ravari in Latin America in 2026, signaling an expanding regional footprint and new product lines to address fruit and vegetable pests. This creates cross-sell opportunities for localized crop protection solutions and potential partnerships with distributors and growers in LATAM.

High-value new products Recent launches such as Novali (high-load liquid Pyroxasulfone herbicide) and SONAVIO in Portuguese markets indicate a focus on premium, residual weed control solutions. This supports upsell conversations with large row crops and specialty growers seeking efficient, mode-of-action diversified products.

Strategic product rationalization Reported flat overall revenue with improved gross margins through a streamlined product mix and cost-control measures, while reducing exposure to lower-margin products in China. This creates a sales opportunity to align customers with higher-margin, differentiated products and emphasize value-based pricing.

Leadership and governance signals Appointment of a General Counsel and Deputy General Counsel in 2026 suggests strengthened governance and risk management. This can be leveraged to reassure large institutional growers and partners about compliance, contract stability, and joint risk-managed procurement programs.

Global reach with diversified portfolio Operating in over 100 countries with one of the largest actives portfolios and advanced R&D and manufacturing capabilities positions ADAMA to meet varied crop protection needs across regions. This enables sales conversations around end-to-end solutions, pipeline access, and tailored formulations for local markets.