Addressable TV Enablement Adcuratio enables audience-based targeting within national TV buys, presenting a clear upsell opportunity to advertisers seeking precision reach and incremental targeting across major networks.

Strategic Partnerships Existing integrations and partnerships with ViacomCBS, DISH Media, A+E Networks, and Univision signal readiness for joint go-to-market efforts and co-selling opportunities to scale addressable TV deployments.

Growing Revenue Potential With estimated revenue in the low millions and a platform that enables multi-creative versions within a single unit, there is potential to upsell to mid-market to large advertisers seeking efficiency and higher ROAS on TV campaigns.

Tech Stack Synergies A cloud-first, scalable stack (AWS, Docker, MongoDB, PostgreSQL, Redis) complemented by productivity tools (Google Workspace, Office 365) supports rapid integration with advertiser martech stacks and data providers for enhanced audience insights.

Industry Traction Past milestones of first addressable impressions on CBS and collaborations with leading networks indicate credibility and momentum that can be leveraged in cold outreach to media agencies and brand advertisers looking to modernize TV buys.