Brand leadership Added Value Cheskin operates within a large global network (11-50 employees, 23 offices in 14 countries, experience in 150 markets) and is part of Kantar, a leading marketing insights organization. This suggests strong access to enterprise clients and cross-sell opportunities for brand strategy, market research, and innovation services to Fortune 500 accounts and large brands.

Technology leverage The firm employs a modern tech stack including Microsoft Azure, Microsoft 365, Google Fonts API, Google Search Console, and ZURB Foundation, indicating readiness to support data-driven branding, digital analytics, and scalable marketing programs for clients shifting to online and omnichannel strategies.

Sector focus With Cheskin’s Silicon Valley base and emphasis on intercultural work and the technology sector, there are clear opportunities to win engagements with tech firms, startups, and global platforms seeking culturally aware branding, go-to-market positioning, and global-local market insights.

Client expansion Existing client base includes Fortune 500 brands such as AT&T, Microsoft, Ford, HSBC, Allianz, and P&G, indicating a proven track record in complex, high-stakes branding programs. This creates up-sell and cross-sell potential for broader marketing insight, equity work, and communications strategies.

Growth potential Being part of WPP’s Kantar division positions Added Value Cheskin for expanded access to large enterprise procurement, co-marketing opportunities, and collaboration across data analytics, consumer insights, and strategic branding services, enabling rapid growth in revenue from diversified client segments.