Small-scale focus Target the low-volume market by offering flexible, affordable video surveillance and basic wiring packages tailored for single-site residential and small business customers in Missoula and surrounding areas.

Security upsell Position expanded security solutions including camera integration with data networks and home theater wiring as add-ons to existing customers, highlighting cross-sell potential from AV and low voltage services.

Tech-enabled efficiency Leverage the current tech stack to streamline sales and onboarding (WordPress site, Google Workspace, CRM integration with iCIMS) to accelerate lead capture, quoting, and project management for fast-moving opportunities.

Competitive positioning Differentiate from larger integrators by emphasizing personalized service, local Missoula presence, and scalable solutions for small to mid-size installations, leveraging revenue benchmarks from similar firms for target messaging.

Strategic partnerships Explore partnerships with regional AV and security integrators to pursue joint bids on commercial projects, while offering bundled services that combine cabling, surveillance, and AV/IT networking.