Growth opportunities Growth potential through geographic expansion and new locations in Hawaii and Dallas suggests ongoing IT and digital enablement needs, presenting opportunities for website optimization, marketing tech stack enhancements, and local SEO improvements.

Digital modernization Recent web redesigns and a rebranding push indicate demand for modern, scalable digital platforms; assess opportunities in CMS, e-commerce, analytics, and advertising tech integration to support their online presence.

Tech stack leverage Current use of Optimizely, Google Ads, Microsoft Advertising, Crazy Egg, iCIMS, Shopify, Microsoft 365, and Piwik PRO Core points to potential cross-sell of analytics, user experience optimization, advertising automation, and HR tech consulting services.

Strategic partnerships Past asset sale and bankruptcy recovery context suggests a need for resilience planning, cloud adoption, and operations optimization services to stabilize IT and improve vendor risk management.

Small team potential With a lean workforce and multi-location expansion, there is a clear need for scalable IT solutions, managed services, and security/compliance support to enable growth without overextending internal resources.