Insights

Growing Market Presence Adwoa Beauty has secured $4 million in seed funding and operates within a niche premium segment focused on textured hair care, indicating strong growth potential and increasing consumer demand for high-quality, inclusive beauty products.

Unique Brand Positioning As a Sephora-exclusive hair-care brand specializing in textured hair, Adwoa Beauty offers tailored product lines, creating opportunities to develop targeted marketing campaigns and expand distribution channels within premium retail environments.

Innovative Tech Utilization Utilizing a modern tech stack including Shopify, Instafeed.js, and in-cart upsell features, the company emphasizes a seamless e-commerce experience, highlighting opportunities for partnerships in digital marketing and personalized shopping solutions.

Customer Engagement Focus Adwoa Beauty’s emphasis on meaningful connections, transparency, and creativity aligns with strategies that enhance customer loyalty and brand advocacy, opening avenues for loyalty program collaborations and influencer partnerships.

Market Growth Trends With revenue estimates between 1 million and 10 million and competitors like Briogeo and Alikay Naturals operating in similar spaces, there is a clear upward trajectory in natural and inclusive hair care, presenting sales expansion opportunities in retail, salons, and direct-to-consumer channels.

adwoa beauty Tech Stack

adwoa beauty uses 8 technology products and services including Shopify, Instafeed.js, Mautic, and more. Explore adwoa beauty's tech stack below.

  • Shopify
    E-commerce
  • Instafeed.js
    Javascript Libraries
  • Mautic
    Marketing Automation
  • Stamped
    Online Review Management
  • Cloudflare Bot Management
    Security
  • FedEx
    Transportation And Fleet Management
  • X-Content-Type-Options
    Web & Portal Technology
  • In Cart Upsell & Cross-Sell
    Web Platform Extensions

adwoa beauty's Email Address Formats

adwoa beauty uses at least 1 format(s):
adwoa beauty Email FormatsExamplePercentage
First@adwoabeauty.comJohn@adwoabeauty.com
39%
Last@adwoabeauty.comDoe@adwoabeauty.com
11%
First@adwoabeauty.comJohn@adwoabeauty.com
39%
Last@adwoabeauty.comDoe@adwoabeauty.com
11%

Frequently Asked Questions

Where is adwoa beauty's headquarters located?

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adwoa beauty's main headquarters is located at Carrollton, Texas 75006 United States. The company has employees across 2 continents, including North AmericaEurope.

What is adwoa beauty's official website and social media links?

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adwoa beauty's official website is adwoabeauty.com and has social profiles on LinkedInCrunchbase.

What is adwoa beauty's NAICS code?

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adwoa beauty's NAICS code is 446 - Health and Personal Care Stores.

How many employees does adwoa beauty have currently?

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As of February 2026, adwoa beauty has approximately 7 employees across 2 continents, including North AmericaEurope. Key team members include Founder + Ceo: J. A.Director Of Fulfillment And Logistics: M. A.Global Education Stylist: E. W.. Explore adwoa beauty's employee directory with LeadIQ.

What industry does adwoa beauty belong to?

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adwoa beauty operates in the Retail Health and Personal Care Products industry.

What technology does adwoa beauty use?

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adwoa beauty's tech stack includes ShopifyInstafeed.jsMauticStampedCloudflare Bot ManagementFedExX-Content-Type-OptionsIn Cart Upsell & Cross-Sell.

What is adwoa beauty's email format?

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adwoa beauty's email format typically follows the pattern of First@adwoabeauty.com. Find more adwoa beauty email formats with LeadIQ.

When was adwoa beauty founded?

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adwoa beauty was founded in 2017.

adwoa beauty

Retail Health and Personal Care ProductsTexas, United States2-10 Employees

about adwoa beauty
founded in october 2017 by julian addo, adwoa beauty is a prestige brand delivering high-performing, top-quality health and beauty products for those with textured hair. we are passionate about innovation, excellence, and creating meaningful connections with our customers and partners. beyond great products, we foster a workplace that values hard work, creativity, and exceptional customer service every day.

our core values
	•	continuous improvement: we embrace a culture of learning, growth, and innovation. as part of our team, you’ll strive to improve both professionally and through the products we create.

	•	rolling up our sleeves: collaboration is key. no matter your role, everyone contributes to completing tasks and supporting the team.

	•	transparency: honesty is essential. we are open, trustworthy, and truthful in all dealings with customers, partners, and each other.

	•	creativity: we think outside the box to meet customer needs. you’ll be encouraged to share bold ideas that help us grow.

	•	excellence: as a prestige beauty brand, we approach every detail and project with precision, pride, and the highest quality.

	•	experiences: growth comes through challenges. we embrace opportunities to learn, innovate, and share insights with the team.

our commitment to inclusion
adwoa beauty is an equal-opportunity employer, committed to fostering a diverse, inclusive workplace. we make decisions based on qualifications, ensuring fairness and equity for all employees, applicants, and job seekers.

Section iconCompany Overview

Headquarters
Carrollton, Texas 75006 United States
NAICS Code
446 - Health and Personal Care Stores
Founded
2017
Employees
2-10

Section iconFunding & Financials

  • $1M$10M

    adwoa beauty's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    adwoa beauty's revenue is estimated to be in the range of $1M$10M

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