Attention Partnerships Leverage Adelaide Metrics data to power Auction Packages focused on attention-based outcomes, enabling advertisers to optimize native, display, social and video campaigns with differentiated measurement.

Independent SSP Edge Position as the largest independent SSP offering transparent, brand-safe supply across global publishers, appealing to brands wary of platform-controlled ecosystems.

Native Story Opportunity Expand native and immersive formats such as Native Stories, and explore cross-sell opportunities with GumGum and other networks to broaden reach and impact.

Global Platform Ready Highlight cross-format inventory, cross-border reach, and a robust tech stack (Google Ads integration, NetSuite, Terraform, Cookiebot, reCAPTCHA) to support scalable, compliant campaigns for mid-market to enterprise buyers.

Growth & Partnerships Capitalize on OpenWeb acquisition and existing partnerships to unlock larger deals, extended publisher relationships, and a faster path to revenue growth in Europe and beyond.