Niche Healthcare IT Affinity focuses on dental healthcare and small business IT support, presenting a sales opportunity to expand managed services for dental practices, medical clinics, and similar healthcare providers in Northern Michigan.

In‑house Cyber Defense With an in‑house cyber response and remediation team, Affinity emphasizes security and data protection, offering a strong differentiator to pitch comprehensive cybersecurity managed services to regulated industries.

Regional Longevity Established since 2005 serving Northern Michigan, there is a potential upsell path with existing regional clients for expanded cloud, backup, and disaster recovery offerings as their needs scale.

Broad Tech Stack Utilizes Microsoft 365, Office 365, PHP, CloudFlareJS, jQuery, and related tools, suggesting cross‑sell opportunities around collaboration, security, and web/application hosting for small businesses seeking integrated IT solutions.

Revenue Tier Current revenue range of 1M to 10M indicates mid‑market potential; target comparable SMBs with similar IT complexity and security requirements to expand managed services, including backup, networking, and disaster recovery.