Market Leadership Affymetrix, as part of Thermo Fisher Scientific, holds a strong position in the biotechnology research industry with a focus on multiplex biological analysis, enabling targeted marketing strategies to industry-leading labs and research institutions.

Research Engagement Over 94,500 peer-reviewed publications citing Affymetrix technologies indicate extensive adoption in academic and scientific communities, providing opportunities to promote advanced and emerging microarray solutions.

Global Presence With manufacturing and sales operations across Europe, Asia, and Latin America, there is significant scope for tailored regional marketing efforts and expanded distribution channels to increase market penetration.

Innovation Focus Affymetrix’s leadership in multiplex analysis and rapid research translation into clinical applications presents opportunities to engage new biotech and diagnostic companies seeking cutting-edge gene and protein analysis tools.

Strategic Partnerships Partnering with pharmaceutical, diagnostic, and biotech companies offers a platform to introduce new product lines or upgraded microarray systems, fostering relationships with high-growth, innovation-driven clients.